Who I Work With
I’m not a big agency with a one-size-fits-all approach—I’m a consultant who lives and breathes holistic skin wellness🩶
You can read a little more about my obsession here.
I’ve spent years helping indie beauty brands, wellness businesses, and estheticians develop their brand voice, and refine their content—so they can show up intentional content, and a strategy that educates, nurtures, and reflects the heart of the brand. I invite you to explore the packages below and find the right fit for your business.
Ready to Take the Next Step?
Discover the Right Support for Your Next Chapter
Brand Launch Package
You’re building something incredible—now let’s find your voice and vibe. This package helps you establish your brand messaging, website copy, and content strategy so you can launch with confidence.
✔️The Brand Launch Package includes:
Brand Messaging & Positioning
We’ll define your brand voice, values, and tone of voice, craft your brand story, and create 3–4 key messaging pillars that guide all your content and communication. This gives you clarity around what you stand for and how to communicate it.
Website Copy
Strategic, conversion-focused copy for three key pages:
◽Home page
◽About page
◽Product range or treatment summary
3-Month Content Strategy Roadmap
A simple, strategic plan that maps out what to post and when.
◽Monthly content themes
◽Example blog and email topics
◽Social media concepts by category (educate, promote, connect)
.png)
Expert Content Package
This package is for skincare and wellness brands ready to build their authority with well-researched, beautifully written long-form content.
.
✔️The Expert Content Package includes:
Educational Articles - SEO Aligned
Thoughtfully written, well-researched blog articles focused on skin concerns, rituals, ingredient deep-dives, product education, or treatment FAQs.
These articles are written with SEO best practices in mind — and I can work alongside your SEO consultant (if you have one) to bring their strategy to life. If not, I can help you plan topics that support your broader brand goals.
Email Newsletter Content
Stay connected with the fans who love your brand. I’ll craft warm, on-brand emails that feel like a natural extension of your skincare philosophy — whether you’re launching a new ritual, sharing ingredient wisdom, or gently guiding your audience back to your products. Every email is designed to educate, inspire, and build lasting trust.
Available as a single project or as part of ongoing monthly support — aligned to what your brand needs most right now.
Relationship ROI Package
Your best marketing? The clients who already love what you do. This package is designed to help you transform real results and glowing feedback into trust-building content that attracts more of your perfect-fit clients — while deepening relationships with
the ones you already have.
✔️The Relationship ROI Package includes:
Client Stories and Testimonials
Beautifully written, brand-aligned client stories that highlight the transformation your treatments or products provide.
Whether it’s a skin journey, a glowing result, or a heartfelt review, these stories build credibility and connection. I’ll help you gather, refine, and present them in a way that feels authentic — never forced.
Email Newsletter Content
Stay connected with the fans who love your brand. I’ll craft warm, on-brand emails that feel like a natural extension of your skincare philosophy — whether you’re launching a new ritual, sharing ingredient wisdom, or gently guiding your audience back to your products. Every email is designed to educate, inspire, and build lasting trust.
Available as a single project or as part of ongoing monthly support — aligned to what your brand needs most right now.
You’ll start by filling out a short form so I can learn a little about your brand and what support you’re looking for.
Once I receive your form, I’ll send you a short pre-call questionnaire and a link to book a free 20-minute consult — no pressure, just a chance to chat and explore the fit.
We’ll jump on a 20-minute call to chat through your goals, challenges, and which package (or custom option) might suit your brand best.
After our call, I’ll send through a custom quote that outlines your deliverables, timelines, pricing, and a more detailed brand questionnaire to guide the work.
A 20% deposit is required to lock in your project and timeline.
The remaining balance is due once all deliverables are
complete and approved.
Once the project is confirmed, I’ll begin developing the deliverables. You’ll receive drafts for review and feedback, and we’ll fine-tune everything so it feels aligned, intentional, and ready to put into action.