12 Black Friday Skincare Email Templates You Can Swipe for Your Brand
- Elesha Piper
- Sep 20
- 6 min read
Updated: Sep 20
Black Friday skincare emails, done for you.
When Black Friday hits, your customers’ inboxes turns into a bumper-to-bumper traffic jam. Every brand is blasting deals, flashing discounts, and fighting for attention.
The ones that actually make it through? They’re the brands with clear, bold, scroll-stopping emails that get opened, clicked, and converted into sales.
If you’ve ever stared at your laptop thinking, “What should I even send for Black Friday?” — I’ve got you.
Here are 12 Black Friday skincare emails you can swipe, adapt, and send.
Each one includes subject lines, preview text, copy-paste body content, and 3 quick tips to help you format and customise the email for your skincare brand.
Let’s dive in.
1. The Straight-to-the-Point Sale Email
Angle: Announce the sale, no fluff.
Subject Line Options:
🚨 Black Friday Skincare Steals
Your Glow Just Got Cheaper ✨
It’s Here: Black Friday Savings Inside
Preview Line: The skincare sale you’ve been waiting for.
Body Copy (ready to paste): Black Friday is ON. 🎉 For 72 hours only, shop your skincare staples at prices we never repeat. (Seriously, once it’s gone, it’s gone).
👉 Tap below, grab your glow, and thank yourself later.
CTA: Shop the Sale
How to Adapt This Black Friday Email Template for Your Brand:
Highlight your bestsellers with big, bold images.
Use one clear discount across the email (avoid clutter).
Add a countdown timer so shoppers know the clock is ticking.
2. Natural Skincare Spotlight
Angle: Highlight plant-powered, ethical products.
Subject Line Options:
🌸 Black Friday Bloom
Plant-Powered Savings Await
Natural Beauty, Big Savings
Preview Line: Big savings on botanical skincare.
Body Copy: Explore our nature-inspired range, lovingly crafted with powerful extracts to enhance both your skin and wellbeing. This Black Friday, step into a better tomorrow with botanical beauty — now at prices that feel just as good as they look.
CTA: Discover Nature’s Bounty
How to Adapt This Black Friday Email Template for Your Brand:
Feature imagery with natural textures (greenery, botanicals).
Highlight eco-friendly packaging or certifications.
Recommend “starter packs” for customers new to natural skincare.
3. Luxury Skincare Experience
Angle: Position products as indulgent rituals.
Subject Line Options:
Premium Picks, Dream Prices 🛍️
Your Luxury Ritual, Less $$$
Indulge for Less This Black Friday
Preview Line: Elevate your skincare ritual.
Body Copy: Indulge in the epitome of skincare opulence with our exclusive Black Friday offers. This isn’t just skincare — it’s a ritual, an experience, a love letter to yourself.
CTA: Shop Luxury Now
How to Adapt This Black Friday Email Template for Your Brand:
Showcase premium packaging with styled product photography.
Focus copy on sensory words (silky, indulgent, spa-like).
Position bundles as “ritual sets” for gifting or self-care.
4. New Product Launch + Sale
Angle: Combine hype of newness with the urgency of Black Friday.
Subject Line Options:
New Arrival + Black Friday Deals 🎉
Meet Our Newest Glow Booster ✨
Just Dropped (and On Sale)
Preview Line: Be the first to explore + save!
Body Copy: We’re thrilled to introduce our newest addition: {insert product + benefits}. What’s even better? It’s part of our Black Friday promotions! Level up your routine with {insert product} and incredible savings.
CTA: Shop the New Drop
How to Adapt This Black Friday Email Template for Your Brand:
Lead with the new product image front and centre.
Add a comparison (“pairs perfectly with our best-selling serum”).
Highlight exclusivity — “be the first to own it.”
5. Seasonal Skincare Transition
Angle: Help customers shift routines with the season.
Subject Line Options:
❄️ Black Friday: Winter Skincare Steals
☀️ Summer Glow Essentials On Sale
Transition with Black Friday Savings
Preview Line: Seasonal skincare picks, discounted.
Body Copy: As the season shifts, your skincare should too. This Black Friday, stock up on the essentials your skin needs right now — from richer moisturisers to lightweight serums.
CTA: Shop Seasonal Essentials
How to Adapt This Black Friday Email Template for Your Brand:
Include seasonal recommendations (hydrators for winter, SPF for summer).
Use seasonal imagery (sunlight, cosy textures, snowflakes).
Position products as “must-haves for the season ahead.”
6. Most-Loved Bestsellers
Angle: Build trust with social proof.
Subject Line Options:
⭐ 5-Star Skincare, On Sale
Your Fave Products, Now Cheaper
The Reviews Are In (and the Price Is Out)
Preview Line: Bestseller glow at Black Friday prices.
Body Copy: Explore our top-rated essentials, chosen by thousands of glow-getters like you. This Black Friday, discover why these are the products everyone’s raving about.
CTA: Shop Faves Now
How to Adapt This Black Friday Email Template for Your Brand:
Include star ratings or short customer quotes.
Use a “Top 3” product grid with reviews beneath.
Encourage customers to join the community — “2,000+ glowing reviews.”
7. Skincare Bundles for Gifting
Angle: Promote bundles as value + gift-ready options.
Subject Line Options:
🎁 Black Friday Bundles
More Glow, Less Spend
Skincare Sets at Can’t-Miss Prices
Preview Line: Save more when you bundle.
Body Copy: Why settle for one when you can have a set? Discover curated skincare bundles at unbeatable prices. Perfect for pampering yourself or gifting someone special.
CTA: Shop Bundles
How to Adapt This Black Friday Email Template for Your Brand:
Include bundle images styled as ready-to-gift.
Add tiered pricing (“save more with bigger bundles”).
Highlight gifting occasions (holidays, self-care Sundays).
8. VIP Early Access
Angle: Reward your list with exclusivity.
Subject Line Options:
Psst… Early Access Just for You 👀
VIP Perk: Shop 24 Hours Early
Skip the Line, Glow First
Preview Line: Because you’re on the inside.
Body Copy: You’re part of our VIP crew, which means you shop the sale before anyone else. Consider this your head start to the glow.
CTA: Unlock Early Access
How to Adapt This Black Friday Email Template for Your Brand:
Limit access with a unique code or link.
Send this to your most engaged segment.
Add a note: “Once it’s gone, it won’t restock for others.”
9. Gift Guide Edition
Angle: Make gifting stress-free.
Subject Line Options:
🎄 Your Skincare Gift Guide (On Sale)
Holiday Glow Made Easy
The Perfect Gift = Skincare ✨
Preview Line: Tick off your gift list today.
Body Copy: Holiday shopping? Done. We’ve curated our best products into gift-ready picks — and yes, they’re all on Black Friday sale.
CTA: Shop the Gift Guide
How to Adapt This Black Friday Email Template for Your Brand:
Organise products by recipient (for her, for him, for teens).
Include bundle or stocking-stuffer options.
Use a gift-wrapping theme in the design.
10. Low Stock / Scarcity Play
Angle: Create urgency with FOMO.
Subject Line Options:
Don’t Wait — These Sell Fast
⏳ Last Chance for Your Glow
They’re Almost Gone…
Preview Line: Stock won’t last past today.
Body Copy: Our Black Friday deals are flying off the shelves. Once they’re gone, they’re gone — so grab your glow while you can.
CTA: Shop Before It’s Too Late
How to Adapt This Black Friday Email Template for Your Brand:
Add “low stock” badges to product images.
Use live inventory counters if your platform allows.
Send reminder emails (“final call”) as items sell out.
11. Self-Care Reminder
Angle: Frame products as gifts to self.
Subject Line Options:
💕 This Black Friday, Don’t Forget You
Treat Yourself, Too
The Glow You Deserve
Preview Line: A gentle reminder for your skin.
Body Copy: Amid the wrapping, gifting, and chaos — don’t forget your own glow. Black Friday is the perfect moment to stock up on self-care staples at prices that feel like a gift.
CTA: Treat Yourself
How to Adapt This Black Friday Email Template for Your Brand:
Feature indulgent products (masks, balms, oils).
Pair with calming design (soft colours, cosy textures).
Suggest a “me-time” ritual kit as a bundle option.
12. Social Proof Spotlight
Angle: Leverage reviews/testimonials.
Subject Line Options:
What 2,437 Glow-Getters Are Buying RN
👩👩👧 Loved by Thousands, On Sale Now
Our #1 Reviewed Product = Black Friday Price
Preview Line: See what everyone’s obsessed with.
Body Copy: Thousands of glow-getters can’t be wrong. This Black Friday, shop the skincare must-haves that keep selling out — all backed by rave reviews.
CTA: Shop What’s Trending
How to Adapt This Black Friday Email Template for Your Brand:
Highlight your top 3 best-reviewed products.
Add customer photos or UGC if possible.
Create a “community favourites” section in the email.
Extra Black Friday Email Marketing Tips for Skincare Brands
✅ Plan early: Prep your Black Friday campaigns before November.
✅ Segment your list: Treat VIPs differently than new subscribers.
✅ Test subject lines: Small tweaks can massively impact open rates.
✅ Use countdown timers: Build urgency visually.
✅ Send reminders: Don’t skip a Cyber Monday “last call” email.
Black Friday is a traffic jam of promotions, but with the right skincare email marketing strategy, your brand can cut through the noise and win those clicks.
Steal these 12 email ideas, adapt them for your products, and get ready for your biggest sales weekend of the year.
✨ Want support building a full skincare marketing strategy — not just for Black Friday, but year-round? That’s what I do. Let’s chat about creating content and campaigns that help your skincare brand shine.
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