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How to Create a Unique Selling Proposition (USP) for Your Skincare Brand
Your USP is more than a clever tagline or a line in your brand deck. It’s the heartbeat of your business — the promise you keep, the story you tell, and the reason your dream customers choose you over everyone else.
Elesha Piper
3 Must-Send Emails for Skincare Brands: Nurture, Sell, and Keep Customers Coming Back
If your email list goes from “big launch” to “total silence,” you’re not alone. The secret to consistent growth isn’t sending more emails — it’s sending the right ones. Here’s the simple three-part email strategy every skincare brand needs.
Elesha Piper
20+ Ideas for Using Bundles, Gift Sets & Trial Offers in Skincare Marketing
Skincare marketing made easy: discover how gifting and product bundles can boost sales, delight customers, and grow your skincare brand with smart content strategies.
Elesha Piper
Writing Skincare Product Descriptions: 7 Before & After Examples to Upgrade Your Copy
Tiny tweaks in your product descriptions can mean the difference between crickets and conversions.
Elesha Piper
How to Write a Skincare Welcome Email Series (When You Offer % Off Sign-Up)
Your welcome email series should feel like self-care in an inbox.
Elesha Piper
12 Black Friday Skincare Email Templates You Can Swipe for Your Brand
Black Friday sales skincare emails, done for you.
Elesha Piper
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